Samit Garg, a name synonymous with innovation in the experiential events industry, has redefined the way India approaches large-scale celebrations and cultural experiences. As the Managing Director and co-founder of E-Factor Experiences Ltd. and Skywaltz Balloon Safari, Garg has carved a unique niche in the realm of bespoke events and luxury experiences. Born on October 11, 1971, in Lucknow, Garg completed his schooling at St. Francis’ College, Lucknow, in 1989. He pursued a Bachelor of Commerce degree at the University of Lucknow, graduating in 1992, and later pursued his MBA in Commerce and Business Management from Jaipuria Institute of Management in 1997. Furthering his expertise, he attended INSEAD’s International Leadership Program for Senior Executives (ILPSE) in 2023-2024.
E-Factor Experiences Ltd., founded in 2003 by Garg, his wife Manika, and their friends Jai and Sonali Thakore, began as a bespoke wedding planning company. Over the years, the company evolved into a powerhouse in the experiential industry, focusing on large-scale government and public events, multimedia curations, cultural landmarks, and museums. Garg’s vision for E-Factor has been to create transformative events that resonate on a global scale. The company’s milestone projects include the ongoing India Pavilion at World Expo 2025 in Osaka and the virtual museum for SEBI launched on 26 January 2025. Other projects, such as multimedia shows at the Gateway of India and the Golkonda Fort, underscore E-Factor’s ability to seamlessly blend heritage and modernity, creating experiences that captivate audiences worldwide.
A critical element of E-Factor’s success is Garg’s focus on innovation and collaboration. Recognizing the importance of partnerships, he has established alliances with international organizations such as Filmmaster Events. This collaboration has expanded E-Factor’s expertise into sports-related properties and global tourism events, marking the company as a pioneer in creating immersive experiences that appeal to a diverse audience. Through these ventures, Garg has consistently elevated India’s presence on the world stage.
In 2008, Garg’s entrepreneurial spirit led to the establishment of Skywaltz Balloon Safari, India’s first commercial hot air ballooning venture. This brave and visionary initiative has significantly reshaped the adventure tourism landscape in the country. Skywaltz operates across various Indian states, offering breath-taking aerial views of iconic landmarks such as the Pushkar Camel Fair, the Varanasi ghats, and the Araku Valley. Additionally, the venture has represented India at international festivals, earning accolades for its contribution to innovative tourism practices. The National Award for the Most Innovative Tourism Project stands as a testament to Skywaltz’s impact and Garg’s vision.
Garg’s influence extends far beyond his business ventures. As the President of the Events and Entertainment Management Association (EEMA), he has played a pivotal role in professionalizing India’s event management industry. Under his leadership, EEMA has initiated numerous programs aimed at skill development, standardization, and policy advocacy. Garg’s commitment to excellence and innovation has positioned EEMA as a key player in shaping the future of experiential events in India.
His involvement with the World Experience Organization (WXO) and the Media & Entertainment Skills Council (MESC) further highlights his dedication to advancing the creative economy. As a council member, Garg has contributed to global discussions on experiential economies, focusing on sustainable practices and technological integration. His inclusion in the World Experience Council, a think tank comprising 36 global leaders, underscores his role as a thought leader in the field.
Garg’s journey is deeply rooted in his personal values and upbringing. Born to Late Shri Harish Kumar Garg and Aruna Garg, he grew up in Lucknow, where he imbibed the principles of integrity, perseverance, and community service. These values have been the cornerstone of his entrepreneurial journey. Married to Manika Garg since 1997, he shares his life with his son, Tarush Garg. His family’s support has been instrumental in his pursuit of excellence and innovation.
Beyond his professional achievements, Garg is passionate about giving back to society. He actively collaborates with government bodies to curate heritage tourism projects that celebrate India’s cultural richness. His initiatives, such as the Eco Retreats in Odisha, exemplify his commitment to sustainable tourism and community development. These retreats, which combine luxury with environmental consciousness, have become a model for responsible tourism in India.
Garg’s vision for the future is centered on creating experiences that inspire and transform. Through his ventures, he aims to bridge the gap between tradition and modernity, showcasing India’s heritage in innovative ways. His ability to blend creativity with strategic thinking has not only redefined the experiential events industry but also set new benchmarks for excellence.
In a nutshell, Samit Garg’s journey from a young entrepreneur in Lucknow to a global leader in experiential events is a testament to his vision, determination, and innovative spirit. Through E-Factor Experiences Ltd., Skywaltz Balloon Safari, and his leadership roles in industry associations, he has consistently pushed the boundaries of what is possible. His contributions to the cultural and creative industries have left an unforgettable mark, making him a true visionary and a source of inspiration for aspiring entrepreneurs.
